The branding for The Hundred was unveiled this morning in unusual fashion as Stoke Newington Cricket Club tweeted the logo to its 541 followers before the ECB shared the image on its own channels.

Hi everyone! Guess what?! We have been chosen to unveil the logo for #TheHundred, cricket’s new competition starting next summer? ? ? check out the website here: https://t.co/O9JDO0PGn0 pic.twitter.com/abKn12ugFN

— Stoke Newington CC (@StokeyCricket) May 15, 2019

The Hundred has been created to attract a new wave of cricket followers and, with this in mind, the ECB has focused on an urban look. The image that accompanied the tweet showed five children with a cricket bat with the competition logo on it.

The competition website, thehundred.com, was also launched this morning, where fans can register their interest in purchasing tickets for the tournament. Although no team names have been revealed, there will be eight city-based sides with both men’s and women’s teams from 2020.

#TheHundred logo is here and we love that @StokeyCricket helped us reveal it! ???

Find out more at: https://t.co/OS3i0TtvhR https://t.co/FVZRDtHi2S

— England and Wales Cricket Board (@ECB_cricket) May 15, 2019

The website promised: “An action-packed, unmissable new 100-ball competition is coming next summer. One that puts you on the edge of your seat. Featuring some of the best players from around the world, competing in eight brand new city-based teams.”