MPs are set to meet with officials from the ECB to devise a plan to best make use of England’s triumph at the Men’s Cricket World Cup 2019, according to reports.
England’s classic win over New Zealand was watched by millions after the final was aired on free-to-air television on Channel 4 – for the first time since the famous 2005 Ashes. That came after the broadcaster agreed a deal with Sky Sports, the rights-holder, to broadcast England’s first World Cup final since 1992.
The nature of the contest – a thriller that was tied in both the match proper and super over, and came down to boundary count – and the fact that England won the tournament has created a buzz around the country. In an effort to capitalise on that, Colin Graves, the ECB chairman, and Tom Harrison, the chief executive, are set to meet the Digital, Culture, Media and Sport Committee in October, according to the BBC.
They are expected to discuss how to use the fillip of the World Cup win to improve participation in the sport, broadcast rights and revenue streams.
They are also expected to talk about plans for The Hundred, which Harrison has previously said is a “huge opportunity” to take cricket to a wider audience.