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1 million children: ECB’s plan to use 2019 World Cup to boost game

by Wisden Staff 2 minute read

The ECB and ICC have announced how they plan to use the 2019 ICC Cricket World Cup to drive the development of cricket in England and Wales – and increase the participation of young people.

The Cricket World Cup Schools Programme aims to engage with over 700,000 school children in partnership with Chance to Shine.

Current England cricketers David Willey and Heather Knight were on hand at the launch of the programme at Lord’s, with schoolchildren from St. Edwards Primary School present.

The plan follows in the footsteps of the South Asian Action Plan that was announced earlier this year, in which the ECB created an 11-point list of how they will improve and increase their engagement with South Asian communities.

The new initiative will look to create more diverse and family-friendly cricket clubs, with a World Cup Small Grants Scheme established to make £1,000 grants available for 3,000 recreational cricket clubs.

The World Cup Schools Programme has also been launched in support with Chance to Shine, and will aim to engage with 15,000 teachers through the Cricket World Cup teachers’ portal, while running World Cup Kwik Cricket competitions in schools across the country.

ECB chief executive Tom Harrison said: “We must turn the excitement of a World Cup on home soil into a guaranteed route to draw more players and volunteers to recreational cricket.”

 

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