The Cricket Impact Group are set to host another global event, bringing together leaders from within the game to highlight cricket's growth and evolution in the United States.
Following the success of the inaugural event in 2025, the Cricket Impact Lunch will return to the San Francisco Bay Area on July 18 – the same day as the Major League Cricket final.
Organized by Cricket Impact Group in partnership with the San Francisco Unicorns, the event is a curated gathering designed to connect influential decision-makers at the intersection of cricket, capital, and innovation. This year’s program will feature a conversation with Michael Vaughan, offering insights into leadership, the global evolution of the sport, and cricket’s growing commercial momentum in the United States.
The Cricket Impact Group is dedicated to accelerating the growth, visibility, and commercial potential of cricket in North America.
“The growth of cricket in the United States is one of the most exciting developments in the global game right now,” said Michael Vaughan. “There’s huge potential here - not just on the field, but commercially and culturally - and events like the Cricket Impact Lunch play a key role in bringing the right people together to help drive that momentum forward.”
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Building on the success of its inaugural event in 2025, held ahead of the San Francisco Unicorns’ historic home opener at the Oakland Coliseum, the Cricket Impact Lunch has quickly established itself as a high-level platform for networking and strategic dialogue. The 2025 edition brought together Silicon Valley investors, founders, and executives alongside global cricket icons including Shane Watson, Anil Kumble, Murali Kartik, Courtney Walsh, and Sir Curtly Ambrose.
“The Cricket Impact Lunch was created to bring together the people shaping the future of cricket and global business,” said Adam Hall, CEO of Cricket Impact Group. “The United States represents a significant growth opportunity for the sport, and this event connects leaders from sport, technology, and investment to explore how cricket can expand both commercially and culturally. Having a legend like Michael Vaughan join us makes this year’s event even more special.”
As cricket continues its expansion in the United States through Major League Cricket and upcoming international events, the Cricket Impact Lunch positions partners and participants at the center of a rapidly evolving commercial landscape.
A limited number of sponsorship opportunities are available, offering brand visibility, premium hospitality, and access to a highly curated audience of decision-makers. Click here to find out more.
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