The 2026 cricket season is almost here, and clubs and schools across the UK are getting ready to go digital, turning to technology to elevate their game day, connect with their community, and uncover future talent. Their platform of choice? NV Play.
NV Play is the all-in-one cricket scoring, highlights, streaming and analysis software, relied on by all 18 First Class Counties and the England Men’s and Women’s international teams. Now, NV Play is bringing that same elite-level technology to grassroots cricket.
The platform’s footprint in the recreational game is vast and fast-growing, with over 500 clubs across England and Wales actively streaming their matches with NV Play. Last season alone saw over 25,000 matches scored – 6,000 of them with video capture – and next season is set to be even bigger.
Elite tech built to integrate seamlessly with recreational tools
NV Play is the tech powerhouse behind the ECB’s essential Play-Cricket Scorer Pro software (PCS Pro) – the UK's most advanced automated match graphics, live scoreboards, and ball-by-ball video clips, all driven by the scorer's natural keystrokes.
This integration makes NV Play live streaming seamless. Once a scorer connects a camera, the system automatically produces broadcast-grade live streams. Scoring data is uploaded live to a dedicated online match centre, creating a comprehensive digital hub for every fixture. So a club or school’s entire community tune into all the action live from anywhere.
NV Play doesn't only bring the game online. It can also drive the match day experience on the ground – directly powering fixed digit, LED scoreboards, and replay screens. The software's video capture tools also supercharge performance analysis by providing players and coaches with instant, professional-grade video feedback to hone their skills.
For 2025 ECB National Cup winners Omskirk CC of the Liverpool & District League, NV Play's benefits have been immediate. "Thanks to NV Play's easy onboarding, we quickly leveraged live streaming to enhance fan engagement. The highlight so far was streaming our victorious ECB National Final at Lord's Cricket Ground, an event that created lifelong memories for our community and showcased the power of connecting with fans directly."
Tech that lets you live stream your way
NV Play's flexibility is a key advantage. Clubs can bring their own cameras or choose from NV Play’s curated range of kits, designed for every budget and the unique challenges of the cricket environment.
2026 looks to be the season of the permanent install, with a growing number of clubs and schools choosing to place permanent cameras on scoreboxes, sightscreens, and pavilions. It’s a move that slashes match-day setup time to mere minutes, while also growing the volume of streamable cricket throughout a season.
Ealing CC has found their permanent installation transformative. “Being able to mount the camera permanently has been a game-changer, allowing us to stream almost every game from whatever level at our Corfton Road ground.”
Turning cricket live streams into revenue streams
With clubs across the UK facing financial pressures, the cost of broadcasting tech can be a barrier. NV Play turns the potential expense into a profit centre, providing clubs with numerous built-in sponsorship opportunities.
Far beyond a simple camera feed, NV Play offers a dynamic broadcast experience that keeps fans engaged and sponsors eager to get on board. Clubs can integrate sponsor logos directly into the stream, display custom graphics for players, and run custom video advertisements. They can even automate sponsor graphics for on-field action, so sponsor logos appear with every 4, 6 or wicket.
“The introduction of NV Play live streaming for our home matches has been a huge benefit to us as a cricket club,” says Knowle & Dorridge CC, Birmingham Premier League. “We have acquired new sponsors, generated greater revenues from current sponsors, and grown our online presence as a further result of the exposure our stream has created. We are heavily reliant on sponsorship, and the broadcast-style features of NV Play have opened new doors for us.”
NV Play is building new ways to grow the game
As the sport’s all-in-one software solution, NV Play is constantly developing new features and improvements designed to enhance recreational cricket.
For any club or school looking to grow their community, showcase their talent, and gain a competitive edge, NV Play is the go-to partner for the 2026 season and beyond. Discover how NV Play can transform your club’s broadcasting at NVPlay.com or contact enquiries@nvplay.com for more.
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