Wisden, one of the world’s most respected cricket media brands, has agreed a multi-year deal as sponsor of Hyderabad Houston Kingsmen ahead of their debut season in the HBL Pakistan Super League.
Combining tradition and innovation, the partnership will bring together one of the oldest names in sport with one of the newest, bringing authority to a forward-thinking franchise. As well as on-shirt branding, the two will collaborate on co-branded content and match-day activations, with Wisden’s journalistic voice using access to players to bring fans into the dressing room to see how a top-level T20 side really operates.
The Wisden Almanack has been published annually since 1864, and has become established as a definitive publication of statistical record, as well as shaping public debate and opinion. More recently, through the relaunch of Wisden.com and Wisden Cricket Monthly and the growth of the award-winning Wisden Cricket Weekly Podcast, Wisden has stepped into the modern age, read and listened to by millions of cricket fans to bring the game to a new generation. Their storytelling expertise will give a deeper insight into Hyderabad Houston Kingsmen, showing the emotion and thinking behind starting and running a professional T20 cricket team.
Hyderabad Houston Kingsmen were acquired by Kingsmen at the recent HBL PSL team auction, with two new teams joining the world-leading franchise competition from 2026. They are the latest addition to Kingsmen’s growing cricket portfolio, which also includes USA Minor League Cricket team Chicago Kingsmen.
Special to be associated with a brand that has shaped the story of cricket for over 160 years: Kingsmen owner Fawad Sarwar
“Wisden is delighted to be partnering with Hyderabad Houston Kingsmen as a principal sponsor ahead of their inaugural season in the HBL PSL,” said Cricket Properties managing director Ian Sykes. “This collaboration represents a strong statement of intent for Wisden as we continue to accelerate our growth across Asia, deepening our connection with one of cricket’s most passionate and rapidly expanding audiences.
“We’re particularly excited to be working alongside Kingsmen in supporting their ambitious growth plans within the global franchise landscape. Their vision for building competitive teams that resonate with local culture aligns closely with our own commitment to both celebrating inclusion in cricket and advancing the game globally. We’re looking forward to rolling out some first-class, innovative activation with Team Hyderabad in what promises to be a hugely exciting year.”
Kingsmen owner Fawad Sarwar commented: “It’s a great pleasure to welcome Wisden into the Kingsmen family as Global Partner. The preparation for our debut season in the PSL is well underway and to be associated with a brand that has chronicled and shaped the story of cricket for over 160 years is incredibly special for our group.
“From day one, our ambition has been to build a team that reflects Hyderabad’s rich cricketing history while embracing the energy and innovation of the modern game. Partnering with Wisden strengthens that vision, bringing global credibility, editorial excellence and a deep cricketing heritage to our journey.”
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